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About Us

We’re here to help Australians create homes & lifestyles they love.

Homewise magazine provides expert opinions, trusted reviews, exclusive insights, ideas & inspiration and how-to guides on all things home improvement, interior design and lifestyle, making it the go-to destination for Australian’s wanting to learn more about these topics.

Who We Are

At Homewise, we are a passionate team of property journalists, researchers and creators. We write about the latest trends, provide exclusive insights, share expert opinions and write in-depth guides to do with all things property, home improvement and lifestyle. Homewise magazine is on a mission to become Australia’s go-to destination for expert home improvement advice, inspiration and ideas, — helping you create a home & lifestyle you love.

Why do we exist?

To provide Australian’s with an expert-backed, well-researched and reliable source of information on home improvement, interior design and renovating.

Our mission is simple: to inspire, educate and empower Australians to create beautiful, functional and valuable homes & lifestyles by connecting them with the right product, right service and pointing them in right direction. Whether you’re planning a renovation, your next move, looking for some design inspiration or reliable home improvement insights, we’re here to guide you every step of the way.

What do we talk about?

We create content centred around the following three topics:

  • Home Improvement
  • Lifestyle
  • Interior Design

If it doesn’t fall under one of these categories, we don’t talk about it.

What makes us different?

  • We are centred around community. We don’t churn out mass amounts of content for the sake of it. We provide content that delivers real value, real insights to real people.
  • We are young, agile and disruptive. We are not a mass-media machine or company with structure that forces us to wait months to implement changes, new features & ideas. We are always looking to improve, test and adapt – with lighting fast execution. Iterate, innovate & inspire is our core guiding principle.
  • We are committed to being the number one resource in this space. Whatever gaps there are to fill, whatever opportunities there are to improve upon, whatever extra value we can deliver, we’ll do it.

What are the ways we implement these differences, practically?

  • We’re always talking. We’re always asking. We’re always asking people in our space what they want to see, what they want to have and what they need help with.
  • We meet our audience where they’re at. Whether that be on a podcast on Spotify, a long-format video on YouTube, an Instagram reel, a bite-sized piece of content on TikTok, an insightful post on X, a long-format post on LinkedIn, in an email box via a newsletter subscription, or on our website – we’ll be there. Not only this, we’re doing all this a way that resonates with every reader, viewer and listener on their preferred platform of choice.
  • We take full responsibility, ownership and diligence over our content. Prior to publishing something, we always asks ourselves: ‘is this the best content this can become?’, ‘is this aligned with the best interests of our readers?’, ‘what value is this adding?’. If it doesn’t fit, we don’t publish.

What We Offer

Our content is built upon the following pillars:

  • Expert Opinions: Exclusive insights from industry professionals including architects, designers, builders, and property experts.
  • Trusted Reviews: In-depth product and service reviews to help you make informed decisions.
  • Exclusive Insights: The latest home improvement trends, renovation success stories and exclusive interviews with professionals across all fields related to property, homes and design.
  • Ideas & Inspiration: Curated home tours, room makeovers and styling guides.
  • Guides & How-To’s: Step-by-step tutorials, DIY projects and definitive guides on matters related to home improvement, renovating and designing.

How We Operate

At Homewise, we stand by integrity, quality, and authenticity. We work with reputable experts, brands, and professionals to bring you reliable, well-researched and most importantly of all, fun to read content. We focus on curated, high-quality journalism that adds genuine value to our readers.

How do we make our money?

By connecting the right people with the right product, the right service and the right solution for their needs.

We do this by guiding, positioning and helping our readers to be well informed, well read, and well researched before making a decision on their next move – whether that be purchasing an appliance for their kitchen, undertaking a renovation project, or simply, setting up their backyard for a successful summer of entertaining.

We do not intend to compromise our journalistic integrity, brand image, or reputation for a fast or easy monetary return in the short term. We’re here to play long term games, with long term people. We do this by establishing genuine relationships, with genuine people. Plus, we genuinely love what we do.

Join us!

Be part of the Homewise community and stay ahead in the world of property, home improvement and interior design. Follow us on social media: